Tuesday, May 26

Tasty Type - Didot

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Welcome to a new section on my blog! Every Tuesday I will talk about a typeface that has tickled my fancy and hopefully pass on some knowledge to those who are interested in learning about typography. I find many websites don’t get straight to the point when it comes to explaining what font they are on about. My aim is to stuff myself, and you guys, full to the brim with fairly simple points about each font. At the end of each post I will give the typeface a “gas mark” rating from 1 to 9. 1 - a steady slow cook, 9 - a full on fire. Well then, lets get started!

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Alphabet image from: identifont.com


 Fashionable for almost 200 years”

The name “Didot” comes from its group of founders, which were a family of typeface designers, printers, publishers and overall inventors. The Didot family owned the most important font foundry in all of France back in the 1800’s; Pierre Didot. This is were the classic and beautiful typeface was born. Firmin Didot cut the letters and cast them, whilst his brother, Pierre, produced them in print. Didot is a serif based font and described as neoclassical/modern. The typeface we see popular today was produced in 1991 by Adrian Frutiger, who delicately composed the family based off of Firmin Didot’s original designs. Didot is now part of the Linotype foundry.



Bodoni
Moderno FB
Both of these fonts are very similar to that of our good friend Didot.



Strong contrast between thick and thin strokes

Super thin, hairline serifs

Centred around a vertical axis

Show horizontal stress

Small aperture that is commonly seen on the letter “e”

Lowercase “f” “j” and “r” feature teardrop tails and terminals

The capitalised “Q” has a leaf-like tail



Images from: pinterest.com

The 2014 space-age thriller “Interstellar” (great film btw, 10/10 would recommend) used a capitalised version of the font on its promotional posters.

Fashion magazines and articles cannot get enough of the delicious Didot, with Vogue and Harpers Bazaar both using it for their headline. The font delivers class and style so it’s easy to see why it is so common amongst this category of publication.




Didot tastes even better with a side of Gotham. This sans-serif font works in harmony with its older and elegant friend.



(But if we were rating Didot Itallic, it would be a super sizzling 8)

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Information sourced from: 
All images are my own unless otherwise stated.


Want me to write about one of your favourite fonts? Comment below!

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