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Back in primary school, this was my go-to
ICT homework font. I have been seeing it out and about this past week so I
thought I would delve into this nostalgic little typeface.
Alphabet image from: identifont.com |
I’d
say its been about 10 years since I’ve clicked on “Century Gothic” in my font
menu, it feels strange, yet exciting. Many dive towards this sans-serif typeface
due to its elegant geometric styling; your eyes notice the circles paired with
straight lines and sharp angles. Created originally by Americans named Morris
Fuller Benton and Sol Hess, Monotype produced the font in 1991. Due to its
worldwide availability (85% of all computers) it is a favoured font choice
amongst novices and designers alike. Century
Gothic is built upon the ideals of the font Futura, remaking it for a digital
world. In comparison to Futura, Century Gothic has a much taller x-height,
giving it a whole new lease of life. I think the coolest thing about this
week’s font is that it uses 30% less printer ink than if you used Ariel or something
similar (say Helvetica), in a world where our resources are limited and human
waste is causing major damage, this font provides a greener alternative. The
U.S. Government’s ‘PrintWise’ campaign states that Century Gothic along with
Garamond are two fonts that could save on cost and the planet. U.S. Government
workers are hinted to use the fonts in all their printed works.
Avenir
Cera
Avenir and a
stunning new 2015 font named Cera are close matches to this weeks tasty
typeface.
Most counters
are perfectly circular
Fairly monoweight
Wide aperture
Tall x-height
Shallow decenders
Images from: Pinterest.com |
The James Bond film Casino Royale uses
Century Gothic as its primary title.
Bau Meister magazine; this German publication has
adopted a bold version of the font. Personally I feel this weight choice gives
the magazine a snazzy contemporary appeal.
This free typeface available on dafont.com
pairs well with Century Gothic
(maybe a bit harsh, but it just reminds me of
primary school)
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Information sourced from:
All images are my own unless otherwise stated.
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