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This font is EVERYWHERE! Hence why this
week I have decided to natter on about it.
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| Alphabet image from: cufonfonts.com |
Arial
Rounded MT Bold is one of Arial’s many siblings. Due to such a large family
tree the specifics of this font are limited, but it was born into the world in
1993, 11 years after the alpha that is Arial. The parents who birthed such an
influential family were Robin Nicholas and Patricia Saunders, who lead a 10
person team to typeface victory. A small crack forms in my heart when I find
that Nicholas and Saunders are British, you would think that the English had
some class. (I’m not saying it’s a crap font, it has just been overused) The
sans-serif typeface is categorised as ‘neo-grotesque’ fitting with its (better)
cousin Helvetica. Arial Rounded MT Bold and the rest of its family are a set of
computer fonts, and can be found on all operating systems. This makes them one
of the most popular typefaces to date.
AG Book Rounded
Ulissa Rounded
To be honest,
these are both terrible. Just stick to the Arial.
Rounded terminals and tails
Medium stroke contrast
Oval shaped counters
Flat bottoms seen on capital “B” and “D”
Vertical Axis
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| All images from Google Image search engine |
Now, I do love a delicious smoothie and an
Innocent Smootie is a winner in a meal deal. Their campaigns often use a
version of the Rounded font, giving an inviting and light-hearted touch. Next
we have the ancient, long lost Myspace. Its logo is composed of this weeks
Tasty Type. Often waiting in a line to pick up my prescription, I have noticed
Arial Rounded dotted around the Boots store. It is utilized through the company
as its caption, heading and signage font.
Serif with a sans-serif, yes, good.
When used well, it
works. When it’s not, it’s cheap
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