Tuesday, July 21

Tasty Type - Verdana



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V is for….Verdana?

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Alphabet image from: identifont.com


This weeks Tasty Type is the top on-screen font of Verdana! Designed specifically to meet the need of type in the digital age. Its purpose is to fulfil the missing link between a good typeface and making it legible for screen. Created by Brit, Matthew Carter for Microsoft, the sans-serif font does everything right for screen. A large x-height, extra space between characters and a bold version that even under 4pt does not merge together, makes this font an ultimate digital companion. It is classified as a modern humanist and was released in 1996



Frutiger

Tahoma
Two pretty famous fonts we got here. Verdana is very similar to that of the earlier Frutiger, taking its best bits and making it suitable for screen.




Lowercase “i” and “j” are dotted with squares
Lowercase “a” is double story
Letter “J” features a top serif that protrudes left
Capital “Q” features a tail that sits under the letter
Large x-height




Images from Google Image Search

Ikea recently replaced its love for Futura to Verdana in its world famous catalogue. Many people are confused and saddened by the change, but the choice of Verdana means that the catalogue can be translated into hundreds of other languages, thus they are able to use the same font globally. Not only has Ikea infested its catalogue with Verdana, as too are its (brilliantly packaged) food range. Designed by Stockholm Design Lab, these guys have really nailed Ikeas fun yet functional aesthetic.




Georgia – another font fitted for the digital age



Its perfect for a caption or a blog post, but don’t go printing it.


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Information sourced from: 
All images are my own unless otherwise stated.


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