Amy Lesko: identification

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I pass this lil’ font by all too often and now I’m not too sure why I did.

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Alphabet image from: identifont.com

Much like our previous Tasty Type of Clarendon, Rockwell is a slab-serif typeface. Distinguished for its un-bracketed serifs and strokes being of the same weight, Rockwell has become a timeless classic. Released in 1934 by (you guessed it) Monotype, it has become a popular choice for headline text in many publications. The font was revived by Morris Fuller Benton (Famous for creating many of the ‘Gothics’) in 1920, after he cut new weights based off of the 1910 typeface ‘Litho Antique’. It has geometric aspects that can be noted on the letter ‘o’.

Trilogy Egyptian Bold

Geometric Slabserif 712

We have ‘Geometric Slabserif 712’ from the 1900’s to ‘Trilogy Egyptian Bold’ produced in 2009

Vertical stress

Minimal stroke contrast

Strong squared serifs

Uppercase ‘Q’ tail is curved and on the outside of the bowl

Uppercase ‘A’ apex serif is a distinct mark of Rockwell

Images from: Pinterest.com / Fontsinuse.com

Paired with this handwritten script, Rockwell is used as a sub heading for this soda brand, the two compliment each other nicely.

This textile trader have used only the font for the signage of their shop. With such strong strokes, it really is a feature against the black walls.

Futura Medium, personally I cannot get enough of this font. As you can see my blogs titles are top examples of this.

(Also goes with Comic Neue)

(It’s just not Clarendon)

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Information sourced from:

Wikipedia, fonts.com, typedia.com and identifont.com

All images are my own unless otherwise stated.

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This week I thought we could look into a font designed by an incestuous bastard.

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Alphabet image from: identifont.com

“Incestuous bastard” I hear you cry! Well let’s delve a little deeper shall we. A man named Eric Gill created the iconic Gill Sans typeface back in 1926, and he also created fear in his daughters, sisters and dogs eyes (yes, dogs.) You see Mr Gill kept a diary and in this little diary are tales of sexually abusing his two eldest daughters, claims of sexual acts with his sisters and it even goes so far as to say that he shagged his dog (omfg) Now I don’t know about you, but I’m glad this guy is dead, and fingers crossed, in hell. He died in the 40’s due to lung cancer so at least he left this earth in pain. There is many controversy surrounding Eric Gill, some say his artistic achievements should be withdrawn, yet others have found his reputation has strengthened due to this publicity. As they say, any publicity is good publicity. Now enough of the man, more of the font; Gill Sans is a British sans-serif typeface and was released by the Monotype foundry in 1928. Based off of the Johnston typeface used on the Underground, the humanist form of Gill Sans is distinguished throughout the world. The type was plastered all over the LNER (London and North Eastern) Railway System in its early days; the company’s menus, signs and promotional material all featured the font. With its roots set in British-ness, the BBC even uses it.

Oh I should probably mention that Eric Gill was also a printmaker, stonecutter and sculptor, but quiet frankly I don’t like him, so that’s all I’m going to say.