Showing posts with label clarendon. Show all posts
Showing posts with label clarendon. Show all posts

Tuesday, June 30

Tasty Type - Rockwell


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I pass this lil’ font by all too often and now I’m not too sure why I did.

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Alphabet image from: identifont.com





Much like our previous Tasty Type of Clarendon, Rockwell is a slab-serif typeface. Distinguished for its un-bracketed serifs and strokes being of the same weight, Rockwell has become a timeless classic. Released in 1934 by (you guessed it) Monotype, it has become a popular choice for headline text in many publications. The font was revived by Morris Fuller Benton (Famous for creating many of the ‘Gothics’) in 1920, after he cut new weights based off of the 1910 typeface ‘Litho Antique’. It has geometric aspects that can be noted on the letter ‘o’. 




Trilogy Egyptian Bold

Geometric Slabserif 712


We have ‘Geometric Slabserif 712’ from the 1900’s to ‘Trilogy Egyptian Bold’ produced in 2009





Vertical stress

Minimal stroke contrast

Strong squared serifs

Uppercase ‘Q’ tail is curved and on the outside of the bowl

Uppercase ‘A’ apex serif is a distinct mark of Rockwell




Images from: Pinterest.com / Fontsinuse.com


Paired with this handwritten script, Rockwell is used as a sub heading for this soda brand, the two compliment each other nicely. 

This textile trader have used only the font for the signage of their shop. With such strong strokes, it really is a feature against the black walls.




Futura Medium, personally I cannot get enough of this font. As you can see my blogs titles are top examples of this. 
(Also goes with Comic Neue)




 (It’s just not Clarendon)



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Information sourced from: 
All images are my own unless otherwise stated.


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Tuesday, June 9

Tasty Type - Clarendon



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YEEEEEEHAWWWW, its time to chat about our favorite ‘wanted’ poster font friend, Clarendon.

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Alphabet image from: identifont.com



As stated above, this weeks Tasty Type is often used on wanted posters and all things wild west. This broad serif typeface appealed to the printers due to its dominant presence, highlighting areas of information that the public could easily see from afar. Its classification is slab-serif and it was born into the world in 1845 by Englishman Robert Besley for the Fann Street Foundry. Clarendon (and the rest of its family) is one immaculately constructed font, even though it is bold and compelling it does not overwhelm the page, its outline balances with those around it. Many versions of the font have been created; French Clarendon produced in 1865 is seen as an elongated variation and has its history set in Wanted: Dead Or Alive posters. As of 1935 Monotype has ownership over this acclaimed font and here’s a fun fact, Clarendon is considered to be one of the first registered typefaces.



Egizio Bold
Egyptian 72 Extended

These two slab-serifs resemble cowboy Clarendon.


Short ascenders and descenders

But a tall x-height

Heavy bracketed serifs

Vertical stress

Ball terminals

Returned foot (common on letter “R”)

The capital “Q”s tail enters its counter





Images from: flickr.com / virtualstampclub.com / pinterest.com

This lovely red and blue number is a poster for Sam’s Town Memorial Day event designed by Jenni Leder. The stylish Kansas statehood stamp uses Clarendon in really delicate way. Eat Real Festivals promo poster is super fun and features the font. Other uses of the font are Sony’s logo and People magazines headline.



Trade Gothic's sans-serif appearance works well with Clarendon’s timeless slab-serifs



(Nearrrlllly, so very neaaarllly was it to a 9. But hey 8 is pretty hot, you gotta blow on it before you put it in your mouth. No pun intended ....Okay maybe a little pun)
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Information sourced from: 
All images are my own unless otherwise stated.


Want me to write about one of your favourite fonts? Comment below!

Follow me on: